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Social Media Manager

Etherspot

Etherspot

Marketing & Communications
Remote
Posted on Monday, April 24, 2023
At Etherspot, we're dedicated to pushing the boundaries of Account Abstraction through innovation, and we've cultivated a thriving, collaborative culture where expertise and passion are highly prized. Our team is comprised of welcoming, enthusiastic individuals who are passionate about building outstanding products. And right now, we're looking for talented individuals to join our team!

We are seeking a Social Media Manager with a Web3 background for managing and developing B2B and B2C social media accounts of Etherspot.

You will lead the end-to-end creation of high-performing and inspiring social media content. You will be responsible for the entire process - from strategy creation, and collaborating with in-house and external content creators to writing posts and growing Etherspot’s B2B product offerings as well as B2C mobile wallet’s social presence while maintaining a fun and creative atmosphere.

Responsibilities:

  • Create, update and execute the social media strategy
  • Develop high-quality content, strategize multi-channel initiatives, and optimize the performance of Etherspot’s B2B and B2C mobile wallet SM accounts
  • Write copy for tweets, blog posts and messages
  • Co-create original content for our channels with video & graphic designers
  • Plug Etherspot’s products into relevant conversations, capitalizing on Crypto Twitter discussions within our topic map
  • Lead comms on Twitter, Facebook, YouTube, Reddit, Linkedin, and other relevant channels
  • Capitalize on the newsjacking & RTM opportunities
  • Manage an SM publication calendar and align it with the general marketing schedule including influencer, PR, and partner campaigns
  • Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
  • Stay on top of the industry trends and obsessed with all things Web3
  • Set up UTM tracking tags and analyse the end-of-campaign performance

Requirements:

  • Experience in producing and delivering social media strategy and output
  • Willingness to monitor social feeds in an ongoing manner and constantly look for opportunities to plug Etherspot’s products into relevant discussions
  • Data-driven and results-focused - leveraging all the relevant analytics platforms, experimenting with A/B testing, paid ads platforms, and segmented content campaigns
  • Experience in writing and editing copy
  • Excellent communication skills and fluency in Crypto Twitter jargon
  • A track record in increasing traffic, awareness, and conversions through social media marketing
  • Producing insight reports for the wider company, analysing your output with actionable insights that help us succeed
  • Work cross-functionally with other departments from product, business and marketing
  • Native English speaker
  • Experience in user acquisition funnels
  • Complete ownership and ability to act on feedback (and to provide it too!)
Website: https://etherspot.io/

This role is location agnostic anywhere in the world, but we ask that you overlap some working hours with Central European Time (CET).

If you’re passionate about Web3 and social media marketing, we encourage you to apply.

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