Accelerating the Open Metaverse_

Outlier Ventures
Outlier Ventures

Senior Marketing Manager



Marketing & Communications
United Kingdom
Posted on Friday, September 15, 2023

Contract position for 3 months 

Full time

Darabase is a leading UK-based Augmented Reality technology and media company, with a strong track record in creating cutting-edge and highly personalised experiences for brands and property companies including McDonald’s, Tommy Hilfiger, Paramount, Grosvenor and Landsec. It has recently launched a new project, which realises one of the long-term founding goals of Darabase as a company:

We believe that the project represents an exciting fusion of the proptech, blockchain and metaverse spaces. We are therefore looking for an experienced marketer to help us promote our products and services and increase brand awareness and engagement.

Your Responsibilities:

  • In this important role, you will be expected to have a very hands on approach in the day to day implementation of activities within the Darabase Marketing Strategy. This includes all aspects of digital marketing including website optimisation, social media marketing, community growth, SEO, SEM and some elements of PR and event management. 
  • You must have a complete focus on the diverse customer type and the specific customer messaging ensuring cut through of campaigns across all channels.
  • You will define campaigns from end to end including their style and execution.
  • You will need to work closely with other team members within the company to develop persuasive content that clearly explains the Darabase proposition. This includes writing social posts, blog posts, case studies, and press releases.
  • You will work closely with the Creative Director to ensure a strong and consistent brand identity is maintained across all channels.
  • You will set KPIs and report on them to key stakeholders.
  • You will undertake competitor analysis to ensure that we are tailoring our solutions accordingly.

This is a remote position, but you should have fluent written and spoken English, and you would ideally be willing to ensure your work hours significantly overlap the UK working day. A UK based candidate would be preferable in order to be able to come together in person on occasion with the wider team.


  • Ability to explain complex ideas simply, abstracting away unnecessary detail.
  • Natural ability to communicate sentiment as well as core content through online / written messages.
  • Exceptional attention to detail.
  • Ability to work autonomously and proactively.
  • A proven track record in traditional and digital marketing techniques particularly SEM.
  • Good understanding of Web3 marketing techniques and the technologies involved in web3 propositions.

Nice to have:

  • Experience in the commercial property industry.
  • Experience in marketing a SaaS platform.
  • Working in a high growth environment.
  • Experience producing livestreams, designing graphics and/or managing event logistics.
  • Experience working with different time-zones and cultures.