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Outlier Ventures
Outlier Ventures
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Growth & Marketing Lead

Lazy Trade
Lazy Trade
Job Functions:
Marketing & Communications
Locations:
Remote
Posted on:
06/22/2022

Company Description

Lazy Trade is the crypto trading platform for frictionless portfolio management across CeFi and DeFi. Users can track, manage and trade on exchanges or on-chain from any webpage, unlocking financial opportunity and saving time navigating the fragmented ecosystem. We are dedicated to building a better user experience in crypto, a major hurdle towards mainstream adoption.

It’s an exciting time for Lazy Trade, we received backing from Outlier Ventures and released the public beta with $6M traded among our 700 users. Joining as a founding member, you will have the opportunity to innovate, lead and grow as we scale up to become a critical component of the crypto ecosystem. If you are passionate about web3 and want to build a better experience in the space, we’d love for you to apply.

Role Summary

We’re looking for a Growth and Marketing Lead with 3+ years of experience to manage a marketing strategy focusing on multi-channel marketing, product marketing, community growth, user acquisition, potential synergies and strategic partnership sourcing.

You will work directly with the Founder/CEO, liaising with our CeFi/DeFi partners to scale the business and build the marketing strategy with marketing materials you create. This is an opportunity to take the lead in growing a startup in the fast paced world of web3.

Key Responsibilities

  • Create the growth and marketing strategy (alongside the founder/CEO) to scale the platform to thousands of users
  • Form and maintain strategic partnerships with trading platforms and services we integrate
  • Collaborate with the CEO to fundraise from crypto VC funds/investors
  • Deliver content on social media (Twitter, Telegram), blogs, and media platforms
  • Perform user research, craft positioning/messaging, user product education, and develop creative assets
  • Plan, execute, and iterate on marketing campaigns
  • Understand the technology behind the product and showcase its full capabilities
  • Find and attend online events, hackathons, speaking panels for opportunities for growth, partnerships and network expansion

Must have skills and attributes:

  • 3+ years experience with scaling Direct to Consumer businesses at the early stage
  • Understand traditional marketing principles and implementation (media, PR, paid advertising, email marketing, etc), and can strategize growth activities
  • Understand crypto marketing principles in how to engage and foster a community
  • Ability to translate complex concepts into clearly articulated messaging
  • High attention to detail, excellent time management, and organizational skills
  • Creative, analytical, results driven, resourceful
  • Interested in decentralized finance and crypto trading/investing
  • Working knowledge of crypto industry
  • Ability to work under pressure in fast paced environment and industry
  • Project management experience
  • Excellent verbal/written communication, presentation and problem-solving skills, and able to work independently by influencing stakeholders at different levels

Benefits of working with us

  • $80K/year
  • Considerable equity incentives as you will be the first hire outside of the founding team
  • Working in a fast paced team at the bleeding edge of crypto
  • Chance to lead the growth efforts and ownership of scaling the business
See more positions at Lazy Trade
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